厦门大学

硕士学位论文

厦航飞机维修业务战略选择与实施

姓名:刘勇堂

申请学位级别:硕士

专业:工商管理

指导教师:翁君奕

20071101

论文摘要

根据研究,一家航空公司的机队少于50架,最好不要介入飞机机体MRO°行业,

甚至连航线维护也不要做。50-100架飞机机队规模是开始飞机大修业务的边界

值,当公司有120架以上的飞机机队规模时,才能体现规模经济效益,才明显地

具备开展机体MRO业务的基础。

厦航目前有飞机47架,规划到2010年底将有飞机69架,刚好达到开始飞机大

修业务的边界值。本文首先回顾公司的发展历程,对公司目前的维修能力进行分

析。根据公司目前的机队规模及维修行业内外环境的分析,提出目前公司机务维

修业务所面临的三种战略选择方案:第一、保持目前的模式,维修业务量随机队

的增加自然增长,不涉及更为深入的维修业务:第二、将飞机维修业务从公司主

业中剥离出来,成立独立的飞机维修公司,寻找战略合作伙伴,扩大对外维修服

务,使得该业务从原来的成本中心向利润中心转变;第三、保持目前架构,飞机

维修仍然为公司的一个辅助业务,在不成立独立维修公司的前提下扩展维修能

力,拓展对外维修服务

采用SWOT分析的方法对公司飞机维修业务在行业中的主要优势、主要劣势、

面临的发展机遇和面临的主要威胁进行分析,结合国内飞机维修业的宏观环境和

行业环境的分析,提出公司目前形势下应当采用第二种战略方案,将公司主、辅

业分离,在国内飞机维修业发展形势一片看好的今天,将公司飞机维修业务从航

空运输的主业中分离出来,通过战略联盟的方式组建合资公司,大力发展维修能

カ,扩大对外维修服务。实现飞机维修业务从成本中心向利润中心的转変。

最后,对栈略联盟组建飞机维修公司的形式,公司的具体战略实施方案和合

资公司成功的关键因素进行必要的探讨。

关键词:飞机维修;战略管理;竞争。

MRO- -Maintenance Repair Overhall,#指飞机维护、修理和人修。

Abstract

Abstract: According to studies, Airline should better not to involve the airframe

MRO if an airlines aircraft fleet is not more than 50 airplanes, They are not to involve

in the line maintenance even. With the fleet team of 50 to 100 airplanes is the margin

to starts the airplane overhaul service, A company will benefit from the airframe MRO

When it has 120 airplanes or more.

Xiamen Airlines has 47 airplanes at present, According to the strategic plan it

will be have 69 airplanes by the end of 2010, Tt is in the margin to starts the airplane

overhaul service. First. the article take a reviews of Xiamen Airlines development.

Then it carries on the analysis to the company maintenance ability at

present. According to the aircraft fleet team at present. The article proposed the

following three kind of strategic choices: First, remain the present pattern, the service

business volume increase according to Xiamen Airlines airplane increasement: Second,

establish the aircraft maintenance engineering company, seeking the strategy partner,

expanding maintenance service to other airlines; Third, not to establish the aircraft

maintenance engineering company, but enlarges the service ability in the maintenance

event and also expanding maintenance service to other airlines.

The article uses the SWOT analysis method to make an analysis about the main

strengths the main weakness, the opportunity and the threats of the company Unifies to

the domestic aircraft maintenance industry macroscopic environment and the

profession environment analysis, Proposed Xiamen Airlines to select the second kind

of strategic establishing the aircraft maintenance engineering company by strategic

alliance under the present situation. Seeking the strategic partner,expanding

maintenance service to other airlines

Finally, make a discussion about strategic implementation of the aircraft

maintenance company and also about the key venture witch lead the joint venture

succeeds

Key word: Aircraft maintenance; strategy management; competition.