1. 亲切自然：可以用We 就不要用You
每一封email往来，都是你和收信人之间的交流。很多人以为写商业e-mail就应该用「生意腔」，于是把本来有感情基础的e-mail写得官样。
把每次e-mail往来当成是跟对方进行了一次交谈，只不过交谈的介面是e-mail。用我／我们做主词，这样才能让email读起来热情、友善，像朋友交谈那样简单自然，亲切又人性化。
官样e-mail：Your mail has been received.
亲切e-mail：I have received your mail.
官样e-mail：Your complaint is being looked into.
亲切e-mail：We are looking into your complaint.
官样e-mail：You will receive your computer by next week.
亲切e-mail：We are happy to have your order. We shippedit by July 21.
2. 一针见血：可以清楚 就不要模糊
写email最忌讳文绉绉，要打电话给人就用call，要去拜访人就说visit，不要刻意用自以为正式但其实意思模模糊糊的字。
模糊字：contact
清楚字：call／write／visit
模糊字：soon
清楚字：by March 15
3. 言简意赅：可以一个字就不要两个字
大部份商业人士跟你一样，每天都要阅读大量e-mail。所以e-mail一定要写得简明扼要。与主题无关或者无助于e-mail目的之内容，请毫不留情的舍弃。
冗长句：The paper jam had the effect of a destructive force onthe copy machine.
精简句：The paper jam destroyed the copy machine.
冗长句：We have enclosed a brochure which shows further details of manufacture.
精简句：The enclosed brochure shows further manufacture details.
4. 语汇朴实：用对方看得懂的关键字
每个行业都有自己的行话，写e-mail时要确定别人懂不懂你的行话，也尽量不用华丽词藻。西方人习惯使用朴实的语言。
迂回句：We look forward to a bright and glorious future of cooperation.
朴实句：We hope to have the opportunity to work with you in the future.
迂回句：The choice of exogenous variables in relation to multi-collinearity is contingent upon the derivations of certain multiple correlation coefficients.
朴实句：Supply determines demand.
5. 有技巧的表达
永远让人觉得you're helpful。
同样一件事说法不同，得到回应就不同，有技巧的说法让人乐于为你效劳。
拙劣说法：In order to complete the claim you made, simply...
漂亮说法：To complete your transaction,...
拙劣说法：We want to get our check.
漂亮说法：To keep your account in the preferred customer class, send our check for NT $200,000 today.
6. 起一个专业的信件标题
许很多人没有意识到，e-mail的标题是很重要的一部分，邮件给对方的第一印象就是透过标题来完成。如果标题没有内容，看起来像群组垃圾邮件，命运就是直接进入垃圾桶。
不专业标题：How are you?
专业标题：Introduction: Our Product Offerings for Bright Ideas Imports
不专业标题：Can we work together?
专业标题：Proposal: Bright Ideas Imports—ABC‘s Partnership Opportunity
